Whilst at an agency, the founders of Movember approached us to create a campaign centered around several aspects of male mental health. In addition, statistics prove that most suicide victims are men.
The ideas presented here are an aspect of the charity’s focus on creating awareness around outdated stereotypes that serve little purpose. The client also wanted to retain its jovial character but portray a serious message.
MOVEMBER
STOP MEN DYING TOO YOUNG
Every single minute of single every day, a Strong Silent Type commits suicide
Tony Soprano is the new Tony Montana
Silence is golden – If you’re the Clint Eastwood type or The Man with no Name.
For years, men have defined themselves by their actions and achievements. They have never been comfortable talking about their feelings. They’d rather bottle them up.
That’s why, 3 out of every 4 suicide fatalities is a man. Because men still believe that myth that boy’s don’t cry.
Movember is a serious challenge, looking to change redundant stereotypes and encourage men to speak out about real stuff and take mental health seriously.
By donating, talking and getting involved, we aim to reduce the suicide rate in men by 25% by 2030.
The Strong Silent type is dead – Long live Mo! Donate and participate at –
MOVEMBER.COM
It’s all about the nuts and bolts
Thing One and Thing Two
Your nuts have been with you since day 1 – but how well do you really know them? Chances are, you’ve more familiar with North than South.
Testicular cancer is the most common cancer between men aged 15 to 39 and a leading cause of death.
Movember is raising awareness and by spreading the word, we aim to halve the number of deaths from testicular cancer by 2030.
Next time you’re in the shower, have a feel – if something’s changed down South, check in with your doctor and get it checked out. If you’re not looking after your nuts, who will?
Then tell your mates about it – spread the word – stop men dying too young.
Donate and participate at –
MOVEMBER.COM
What Breast Cancer is to Women, Prostate Cancer is to Men
Size matters
The prostate gland is about the size of a walnut and sits below your bladder. It functions to produce fluid for semen.
Over the duration of a man’s life the prostate gland can increase in size. Although this itself is not a sign of cancer, it might be a symptom of prostatitis.
And because the prostate is not visible, many men feel embarrassed speaking and thinking about it. They dismiss it, out of sight, out of mind.
With your donations, Movember is funding new accelerated research with a focused aim to reduce deaths by prostate cancer and support survivors who live with the side effects.
Donate and participate at –
MOVEMBER.COM
Mochos Machos
I can’t – We Can
What we need is a legion of Mo’s to step up to the challenge and stop men dying too young.
It’s about time we changed the idea of what a strong man is and the kind of conversations men can have with other men.
We need a brotherhood of Mo’s to raise awareness and to educate other men on prostate cancer, testicular cancer and mental health.
The single biggest obstacle to a man’s well-being is the traditional yet obsolete image of masculinity ; the Strong and Silent type; the one who just gets on with it no matter what; the one who thinks it’s a sign of weakness to talk about how he feels.
With YOUR help and support, we are changing this. We are raising awareness and investing in medical research. Get Involved, learn about our movement.
Donate and participate at –
MOVEMBER.COM
All Write Now 