COPYWRITING
Some sample pieces written on spec for various clients.
A short film for Investec
Whilst at A Perfect Storm BBD, a creative agency based in London, I wrote this three- minute film for Investec as a B2B promotional piece.
https://www.investec.com/en_gb.html
The brief from the client stated they wanted to reflect their roots. They are a firm based in South Africa and xxx.
The premise of this short film is – Mahabi, a slum-kid from the Soweto ghetto, dreams of making it as a professional cricketer but has to overcome adverse poverty and the ghetto mentality of his environment.
THE RESTLESS SPIRIT
A short film for Investec
Written by
Sal Kapoor
The Restless Spirit – Born from Chaos –
PREMISE – Mahabi, a 10 year old kid from the slums of Soweto never gives up on his dream of becoming a professional cricketer, despite the odds stacked against him.
Over black – FADE IN with sports commentary —
COMMENTATOR (V.O.)
As the batsman comes to the crease, the scores are level – 1 ball remaining, 1 run required and 1 wicket needed…
FADE IN:
EXT. SLUMS – EVENING
The Soweto slums – sprawling out as far as the eye can see – corrugated iron sheds, mounds of rubbish, makeshift kiosks – organised chaos… madness…
SUPER – THE RESLTLESS SPIRIT IS BORN FROM CHAOS
EXT. ALLEY WAY – CONTINUOUS
A crooked pathway – two open sewers run alongside it – at the end of the path stands a wooden stick – 4ft propped up by a few bricks.
We reveal the puny frame of MAHABI, 10, a waif in rags, barefoot – staring at the wood like it’s his nemesis. A glint of determination sweeps his eyes – The Restless Spirit…
In his hands – a ball of string and rubber-bands – he tosses the ball from hand to hand like a professional bowler…
COMMENTATOR (V.O.)
We’ve arrived, moment of truth…
Mahabi glances to his left – a gaggle of slum kids huddled in a doorway – smoking – sipping beer – they shoot him looks – willing him to fail…
Mahabi flicks his eyes to the stump – bounds towards it – swinging his arm like a windmill – he releases the ball-
In SLO MO – the ball skidding off the ground –
The slum kids hold their breath – the ball flies by, missing the stump –
A look of despair sweeps Mahabi’s eyes as the slum kids fall about laughing. Mahabi ignores them, picks up the ball when thunder rumbles across the sky —
He looks up – ominous clouds rolling towards the slums – an anxious look in his eyes —
EXT. SLUM LANES – MOMENTS LATER
Mahabi – scurries along the narrow lanes – clutching the stick and ball – he leaps over an open drain – Slum dwellers lying in doorways watch him fly past –
INT. SLUM SHED – MOMENTS LATER
Mahabi slams the door closed, out of breath – from outside, sounds of thunder – He races away, disappearing into the back of the shed –
CUT TO:
LATER – NIGHT
Mahabi – lays on the ground, staring at the ceiling, twirling the string ball in his hand.
CUT TO:
LATER – NIGHT
All are asleep – except Mahabi – he’s STILL staring at something in the ceiling – his mind ticking over, playing with the ball.
EXT. SLUMS – THE NEXT DAY
Close on the wooden stick – propped up by the bricks — Mahabi stares at the stump – determined —
One of the slum kids steps out from a doorway –
SLUM KID (SUBTITLE)
Why don’t you just give up, bro?
MAHABI
I can’t, you wouldn’t understand…
The slum kid shrugs as Mahabi bounds towards the crease – In SLO MO – the ball skids of the ground – flies into the stick and splits it into 2 pieces…
The slum kid gasps – amazed –
SLUM KID
Whoa… you did it…
Mahabi’s stunned – he stares at the broken stick. Just then a crack of thunder fills the sky. He panics – picks up the broken stick and disappears through into the backstreets –
CUT TO:
INT. SLUM SHED – MOMENTS LATER
Mahabi slams the door shut – races to the bedroom –
INT. SLUM BEDROOM – CONTINUOUS
Mahabi leaps onto a rickety old chair – clutching the broken stick. There’s a hole in the roof – rain water pouring in.
CUT TO:
EXT. SLUMS – NIGHT
POV – We’re floating high up – way up in the sky – panning across the vast slum, spread out like a battered city of lights.
We focus on Mahabi’s shed from above – a tiny slit in the tin roof – gaps of light creeping out – We’re thrust towards it… zooming down… way down… gathering pace now… through the gap… bursting into the room…
INT. SLUM BEDROOM – CONTINUOUS
… Where we see five kids sprawled out – arms and legs everywhere – Mahabi’s kid brothers and sisters, asleep on the ground. Mahabi’s in the centre, awake, looking up at the roof.
MAHABI’S POV – looking up – the two sticks have sealed the gap, bound by string. It’s keeping the rain out. He used bits of the roof to practice…
IN SLO MO – a raindrop trickles through the gap, heading straight towards Mahabi –
CUT TO:
EXT. LORDS CRICKET GROUND – YEARS LATER – DAY
IN SLO MO – the rain drop’s still falling –
Mahabi looks up just as the raindrop sloshes his face. He smiles, refreshed. He’s a grown man now, dressed in South Africa’s kit.
COMMENTATOR (V.O.)
Nine wickets down and Mahabi to
deliver the last ball of the
innings. He needs a wicket to take
South Africa into the final…
Mahabi thunders towards the crease – releases the ball – it whizzes along – 90 mph – skids off the turf and smashes the wicket – pole-axing bails and stumps everywhere –
The crowd erupt – cheering shouting his name…
FADE TO BLACK.
OVER BLACK – THE LOW HUM OF A CAR ENGINE…
FADE IN:
EXT. COAST – DAY
The Ocean in the background – waves break on the shore – A gleaming sports car cruises by – tinted windows – twin exhaust – alloy wheels – impressive machinery –
EXT. SOWETO STREETS – LATER
The metropolis – suffocating – packed with pedestrians, commuters, beggars, traders, high rise buildings. Noises are piercing – cabs honking – dogs barking –
A group of slum kids play cricket in a dead end street – barb-wire fences – broken gates. They turn as the sports car lurches to a halt – the window slides down to reveal Mahabi behind the wheel –
He watches as the slum kids improvise with sticks for stumps, cans for bails –
One of kids flicks a cursory glance at Mahabi – their eyes lock for a beat – Mahabi recognises that glint – it’s The Restless Spirit…
The kid bounds towards the wicket – releases the ball just as we –
SUPER – INVESTEC – OUT OF THE ORDINARY
FADE TO BLACK.